Eastern Madeira is a dramatic landscape, where steep-sided river valleys and precipitous ravines run headlong in the Atlantic Ocean.
It’s easy to get lost in eastern Madeira – in fact, we positively encouraged it. Head inland from the popular suburbs of Canico and Garajau, and you enter a maze of rural roads which meander from one magnificent valley to the next, with endlessly beautiful views around every corner. Despite the obvious challenges presented by the landscape, the east of the island is dotted with small villages and hamlets, which help give scale to the immense views and stopping points for a unhurried lunch.
Three of the island’s most important levadas meet in the Parque Natural do Ribeiro Frio, making this the ideal spot to preserve and protect Madeira’s endemic plant life. A short walk down the Levada da Serra do Faial brings you to the miradouro at Balcoes – a wonderful spot overlooking the Ribeira da Metade valley.
Santana is the largest town in the north, famous for its charming Casas Tradicionais – the preserved, traditional thatch-and-lavastone buildings that were once common throughout the north-east of the island. The small coastal villages of Faial and Porto da Cruz nestle either side of the Penha d’Aguia, one of the island’s most-impressive natural monuments, and a popular swimming spots thanks to their sheltered natural bays.
At the southeastern tip of Madeira, the beautifully-barren Ponta de Sao Lourenco peninsula provides quite a contrast to the semi-tropical abundance of Ribeiro Frio, whilst the town of Machico, steeped in Madeira history, is a must-see if you’re looking for that authentic Madeiran experience.

We’re an independent travel company with full financial protection through either the ATOL scheme or via our IPP insurance policy.
(so your money is always safe).
But more importantly, we look after people.
We look after you from your first enquiry right through to your return home.
With the freedom to roam at your own pace, our Madeira Fly Drive Holiday is the best way to explore this beautiful Atlantic Island.
From £2,600 per person
Explore the best of the island’s famous levada trails on our seven-night Madeira Guided Walking Holiday.
From £1,600 per person
Only a short drive from the capital Funchal - Santana and the East Coast feels like a whole different Madeira.
From £1,600 per person
Solar Boaventura is a small rural quinta in Madeira’s Ribeira da Boaventura valley.
HotelVista Grande is an elegant, sea view villa overlooking Madeira’s rugged Canico coast.
Villas and CasasThe Hotel Quinta do Furao sits in a unique location on the northeast coast of Madeira.
HotelQuinta Splendida (or to give the hotel it’s full title: the Quinta Splendida Wellness & Botanical Garden) is one of Madeira’s genuinely-hidden gems.
HotelCasa Velha do Palheiro began life as the summer residence of Joao Jose Xavier do Carvalhal: the 1st Civil Governor of Funchal in 1801.
QuintasCoasteering is one of the fastest-growing outdoor pursuits on Madeira.
Read moreKayaks & SUPs offer an incomparable way to take in the breath-taking scenery of Madeira’s basaltic south coast.
Read moreOur guided walking holidays are perfect for anyone looking to get under the skin of this beautiful island.
Read moreIn our weekly newsletters, we share our first-hand experience of travelling around our range of destinations. We’ll keep you up to date on all the latest travel news and will include useful travel guides, written for you by our team of destination specialists. We shine a spotlight on some special locations, experiences, and boutique stays so that you can look forward to your next adventure.
You and your money are safe with Archipelago Choice.
24/7 support for all travellers
Trusted by over 100,000 customers around the world
Plan your next unforgettable journey with our curated selection of destinations
We look after you from your first enquiry right through to your return home
If you love all things Portuguese, then you’ll love our Portugal and Atlantic Archipelagos travel magazine.
You can enjoy insider tips on the best places to stay and the most unique experiences and locations, across mainland Portugal, the Azores, Madeira, Cape Verde, and São Tomé and Principe.
We have been arranging tailor-made holidays to Portugal and the Portuguese-speaking islands of the Atlantic for over 25 years. So you can rely on us for honest advice and fully flexible ATOL-protected holidays.
Request a brochure